What Are the Graphic Design Career Options?

Graphic designers have a wealth of new opportunities opening up in the workplace. The importance of web usage in business today has put virtually every operating concern in need of some sort of employee or consultant who can assemble a good graphics and / or multimedia driven web page.

Career oriented graphics designers today need a bachelor's degree. It is required for most entry level jobs. Graphic designers bring creativity and imagination to their work, but they must also bring a mastery of the tools, and those tools include sophisticated software programs and computer techniques as well as paper and drawing utensils. Computers are use to generate images, animation and multimedia presentations. It takes a lot of study to master the programs in use today and to keep up with the constant changes in graphic design technology.

There are several major business functions that require the services – and sometimes the leadership – of a graphics designer. In general, the use of graphics and multimedia is only expanding as more communications options are brought into the marketplace, such as the social networks and now the rapidly improving platforms for mobile devices.

Graphics design is at the heart of every advertising agency's products. It is one of the principal job sources for graphics professionals. Sometimes a graphics designer comes up with a design for an ad, but often the designer is also responsible for color, animation if needed, sound, shading and other effects. For ad campaigns, an account manager may want storyboards for presentation of an ad campaign's conceptualization and it is the graphic designer's job to prepare those, either on paper or as a digital slide show.

Graphic designers are also the anchor talent in many web development and design businesses . It is in this environment that the importance of understanding computer software for multimedia use becomes crucial. Web sites have become critical to all types of businesses, from small retailers to major corporations. Web presentations may include sketches and well lit photographs, or elaborate video presentations, or anything in between.

The video game business uses graphic artists and multimedia professionals in game development. In these environments, a graphic designer may work with a computer programmer on an animation scene and focus on such issues as shading, character movement and simulated lighting in the scene.

Over twenty five percent of all graphic designers are self employed . People who contract out their services may work for advocates who need graphic presentations, for publishing houses, for real estate firms, for fashion designers, for architectural forms or for sign companies . These are a few examples of businesses that occasionally need the services of a graphics designer. Many professionals become specialists in one business sector or another; and build a clientele based on recommendations.

Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Acne Medicine

Is acne making your social life hell? Is everyone giving you their valuable advice on how to get rid of acne? Have you tried and tested everything in the market without any success? Its time to do some research and find more about the products available and the effect they have on your skin. Acne is a very personal issue and any medication you should be personalized according to your individual habits. Here is important that you find out a few things like the type of your skin. If you have oily skin then you should use gel based products where as your skin is dry then you should use an acne cream. If your skin is sensitive then you should avoid too strong products or your situation may worsen.

The main cause of acne, unlike popular belief is not dirt or dust where as it is either genetic or caused due hormonal changes like puberty. Acne can strike both boys and girls depending upon their genetic make up. The washing washing face all the time may not be the solution rather washing two to three times a day with a mild cleanser may serve the purpose.
You can choose from natural or medicated medicines. Natural medicines are made of extracts of plants and naturally occurring substances. They are generally a blend of ingredients like Vitamin E, grape seed oil, calendula, aloe vera or witch hazel and essential oils. Although even natural medication may be strong and it is a fact that should be kept in mind by people of sensitive skin.

Medicated medicines contain chemicals that dry up the pimple while acting as exfoliate. The chemicals used most commonly are benzoyl peroxide and salicylic acid. The higher the percentage of chemical used, the stronger is the product. Higher concentration may harm your skin since it is important to choose wisely while applying any cream – be it medicated or natural.

Medication may be short term or prolonged dependent upon your condition. But no matter what you use it is important to alert oneself in case of any reaction or allergies that a medicine may cause if it does not suit your skin. Using medicines without proper supervision may have adverse effect and may cost you much more time and money if permanent damage occurs. Here is best advised to be careful while using any kind of medication.

Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!